Beef ‘O’ Brady’s Renews Sponsorship With St. Petersburg Bowl
March 31, 2011
Beef ‘O’ Brady’s Renews Sponsorship With St. Petersburg Bowl
2011 game set for Tuesday, Dec. 20 in prime time
Beef ‘O’ Brady’s has signed a three-year contract to continue as the title sponsor for the Beef ‘O’ Brady’s Bowl St. Petersburg. The 2011 Beef ‘O‘ Brady‘s Bowl St. Petersburg will once again have the college football stage all to itself with its primetime kickoff on Tuesday, Dec. 20, at 8 p.m. on ESPN. The fourth edition of the ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN owned bowl game features a BIG EAST Conference team against a representative from Conference USA at Tropicana Field in St. Petersburg, Florida.
“We are excited to continue our relationship with Beef ‘O’ Brady’s,” said Brett Dulaney, Executive Director of Beef ‘O’ Brady’s Bowl St. Petersburg. “They have been an excellent partner and we are really looking forward to this year’s bowl week and of course the game on December 20.”
Tickets for the 2011 game will go on sale this fall. The 2010 game between the Louisville Cardinals from the BIG EAST and Southern Mississippi Golden Eagles from Conference USA was a thriller to the end and captured the highest television ratings (2.6) in the short history of the bowl, up more than 20 percent from the previous year. The game featured numerous highlights including a one-handed touchdown grab by USM QB Austin Davis on a trick play, a 62-yard touchdown run by USM’s Desmond Johnson and a 96-yard kickoff return by Louisville’s Jeremy Wright, plus many bone-jarring hard hits. The Cardinals prevailed 31-28 on a fourth quarter field goal by Chris Philpott, capping a successful turnaround season under first-year head coach Charlie Strong.
“We are very excited to continue our partnership with ESPN to bring the Beef ‘O’ Brady’s Bowl back to St. Petersburg in 2011,” said Chris Elliott, CEO of Beef ‘O’ Brady’s. “It is a great community event and raises the national profile of our company.”
BIG EAST teams have won all three games played in the bowl which received NCAA certification in 2008. The inaugural bowl game on December 20, 2008 featured the South Florida Bulls topping the Memphis Tigers41-14. In the second edition on December 19, 2009, the Rutgers Scarlet Knights posted a 45-24 victory over the Central Florida Golden Knights.
About Beef ‘O’ Brady’s
Beef ‘O’ Brady’s is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings. Beef ‘O’ Brady’s has more than 260 open restaurants throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information.
ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).
ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); BBVA Compass Bowl (Birmingham, Ala.); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Sheraton Hawai’i Bowl (Honolulu); Texas Bowl (Houston); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.) and The Home Depot ESPNU College Football Awards. Collegiate basketball events: 76 Classic (Anaheim, Calif.); Champion’s Classic (Madison Square Garden; debuts 2011); Charleston Classic (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); All-College Basketball Classic (Oklahoma City), Sears BracketBusters. In addition, the ESPNU Warrior Classic (Lacrosse), the Hawaiian Islands Invitational (Soccer) and the ESPN National Golf Challenge. For more information, visit ESPNPlus.com.
-30-
Media Contact: Rachel Margolis, rachel.l.margolis@espn.com or 860-766-2798
Related posts:
- Tickets on Sale Now!
- Second Annual St. Petersburg Bowl to be Played in Prime Time Dec. 19 on ESPN
- Southern Miss Accepts Conference USA spot in 2010 Beef ‘O’ Brady’s Bowl St. Petersburg
- My Life & Times with Beef ‘O’ Brady’s Bowl
- Meet the Winner of the 2011 Beef ‘O’ Brady’s Bowl Talent Tryouts!
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Hi, nice website, i like it, thanks for all the information
11. This is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I’ve shared your site in my social networks!